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Toyota: Killer Heat
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Anonymous Content director Andrew Douglas and Saatchi & Saatchi/LA have unleashed the 2010 Toyota Tundra on a flaming tower of metal in the daring new spot Heat which had its debut on Super Bowl Sunday. In this dramatic test of machine versus metal, the Tundra actually tows 10,000 lbs up a spiraling metal tower in the middle of the desert.
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