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Outdoor
Rotary International: The Heart
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Brief for Leo Burnett, New Delhi: The Rotary Blood Bank wanted a giveaway to thank voluntary donors for their life saving contribution.The Solution:
During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. We replaced the commonly used soft ball with one that is shaped like a heart. Amazingly, pressing the heart soft ball resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life.
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