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De Lijn: Penguins
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A new campaign for “De Lijn”, the Flemish public transport company, to emphasize its mission: to be the smartest way to travel throughout Flanders.
The campaign from Duval Guillame , Brussels builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show penguins and fireflies to illustrate that, inviting people to follow their good example.
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