CervicalCheck: Change

CervicalCheck is the new national screening service available to women in Ireland. The Change commercial created by McCann Erickson Dublin highlights to women the importance of availing of this new service, as early detection of precancerous cells can be life saving. Directed by Simon Levene, the commercial’s seamless special effects were created by Finish London, who took footage of three generations of women from one family, and made it one person.