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CNBC Originals: Dog
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WWD&S New York is creating an ongoing print campaign to attract viewers to CNBC Original Programming. While CNBC is "must see" all day long in the financial community, its original primetime programming takes a more informative and often entertaining look at topics of interest to both financial and consumer audiences, in a documentary format. The campaign’s goal is to create awareness and interest in the individual shows, and to establish the CNBC Originals brand as "destination TV."
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