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Eye Bank Coordination & Research Centre: When one person donates his eyes...
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JWT Mumbai inserted a magazine innovation in a national
weekly. In its folded form, the reader saw one part of the message which was, "When one person donates his eyes... and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, "When one person donates his eyes, two blind people can see."
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