C.N.A: Books

The Jupiter Drawing Room Johannesburg developed a campaign for CNA that would differentiate it from other retailers during the highly competitive Christmas period. With a limited budget, the campaign needed to showcase the wide variety of products available at CNA, appeal to all age groups and act as a call to action.In a spin on typical retail advertising, a series of stop frame animation spots were created, 12 spots announced specific ‘one day only’ specials every evening for 12 days before Christmas.