Print ad: Radio New Zealand: Uggboot

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Radio New Zealand is completely independent, so it’s free to speak with the same voice as its listeners. Clemenger BBDO New Zealand brought this voice to life by creating ten model radios, each using unique elements of New Zealand culture. Meticulously crafted by Weta workshop, the radios feature in print and TV. A travelling exhibition of these incredible models is planned, along with digital applications to take Radio New Zealand to more listeners across New Zealand and the world.