Asics Sportstyle: West East

Entitled “Left and Right”, the ASICS SportStyle leisure footwear range campaign explores unique pairings and relationships, which together create something more than the sum of their two parts.“Left and Right” is a celebration of the philosophy at the heart of the ASICS brand – a sound mind in a sound body. It is inspired by Mr Onitsuka – the late ASICS founder – who believed that when mind and body come together they create a more balanced whole. Print campaign from Amsterdam Worldwide