TV ad: Set For Life: SFL Enterprises

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Set for Life is a scratch and win lottery game where the grand-prize winner gets $1,000 a week for 25 years. TBWA Vancouver's idea was that winning Set For Life is kind of like getting hired by a company that pays you $1,000 a week to do whatever you want. So we created a fictitious company, SFL Enterprises, and made a recruitment campaign highlighting the benefits of working at this revolutionary company.