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Set For Life: SFL Enterprises - RestaurantThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Set for Life is a scratch and win lottery game where the grand-prize winner gets $1,000 a week for 25 years. TBWA Vancouver's idea was that winning Set For Life is kind of like getting hired by a company that pays you $1,000 a week to do whatever you want. So we created a fictitious company, SFL Enterprises, and made a recruitment campaign highlighting the benefits of working at this revolutionary company.
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