TV ad: Honda Insight: Beach

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The all-new Honda Insight defies hybrid conventions by being inclusive and affordable. "Beach" communicates the down-to-earth, democratic "hybrid for everyone" concept with upbeat, optimistic imagery among a diverse collection of people"We wanted to capture the design intent Honda set for the Insight—an affordable hybrid," said Joe Baratelli, SVP, creative director, RPA.Santa Monica

Category Automotive
Client American Honda Motor Co. Inc.
Agency RPA, Santa Monica
Production Park Pictures, Los Angeles & Academy Films, London
Country United States of America
Uploaded 17 March, 2009

Credits

Director
Si & Ad
Chief Creative Officer
David Smith
Creative Director
Pat Mendelson
Creative Director
Joe Baratelli
Senior Copywriter
Adam Lowrey
Art Director
Laura Hauseman
Exec Agency Producer
Gary Paticoff
Senior Agency Producer
Brian Donnelly

Other credits

Agency Assistant Producer: Lyndsey Wilson

DP: Eric Treml

Supervising Producer: Mary Ann Marino (Park Pictures, Los Angeles)

Line Producer: Ahnee Boyce (Park Pictures, Los Angeles)

Executive Producer: Jackie Kelman Bisbee (Park Pictures NY)

Executive Producer: Lizie Gower (Academy Films, London)

Editorial Company: Final Cut

Editor: Eric Zumbrunnen

Exec. Producer: Saima Awan

Post Producer: Kelly Garcia

Music Company: HUM

Executive Producer: Jeff Koz

Music Supervisor: Tricia Halloran

Producer: Chanel Scott

VFX Company: Ring of Fire

Executive Producer: John Myers

VFX Producer: Casey Conroy

Creative Director: Jerry Spivack

VFX Supervisor: Dan Smiczek

Sound Mix Company: Lime Studios

Sound Mixer: Loren Silber

Honda Insight: Beach

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