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Building on RPA's "Respect the Van" theme for the Honda Odyssey, agency VP, associate creative director and art director Chuck Blackwell and copywriter Seth Prandini have evolved the … read more2009 campaign creative to embrace memorable footage of cool vans from 1980s TV and movies. The spot's original music spoofs 1980s TV show theme music, with the goal of reminding consumers of the historical coolness of driving vans.
read less...SPOT TITLE: Honda Odyssey "Van Stunts"
LENGTH: :30
DEBUT DATE: Spot TV and online 3/7/09, wide broadcast/cable placements begin April 2009 (TBD)
CLIENT: American Honda Motor Co., Inc.
BRAND: Odyssey
AD AGENCY: RPA
CITY/STATE: Santa Monica, CA
CHIEF CREATIVE OFFICER: David Smith
CREATIVE DIRECTORS: Joe Baratelli, Pat Mendelson
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Chuck Blackwell
COPYWRITER: Seth Prandini
AGENCY EXECUTIVE PRODUCER: Gary Paticoff
AGENCY PRODUCER: Brian Donnelly
PRODUCTION COMPANY: Stardust Studios
CITY/STATE: Bicoastal, USA
DIRECTOR: Jonathan Wu
EXECUTIVE PRODUCER: Paul Abatemarco
PRODUCER: Josh Libitsky
DIRECTOR OF PHOTOGRAPHY: Pat Notaro
EDITOR: Michael Merkwan
ART DIRECTOR: Jonathan Wu
DESIGNERS: Jonathan Wu, Ling Feng, Gretchen Nash, Aaron Frebowitz, Ali Yazdanian 3D ARTISTS: Brian Broussard, Chris Eckardt
COMPOSITORS: James Yi, Thomas Horne
3D ARTISTS: Chris Eckardt, Brian Broussard
RESEARCHERS: Josh Libitsky, Steven Poulsen
MUSIC COMPANY: HUM MUSIC
CITY/STATE: Santa Monica, CA
COMPOSER: Keith Horn
CREATIVE DIRECTOR: Alex Kemp
PRODUCER: Chanel Scott
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