AMP: Surfer

BBDO, New York introduces a new theme, "AMP Up," and what we believe to be an entirely new way to look at energy drinks. Whereas most energy drinks focus on the functional, quick pick me up that gets you going, the new AMP campaign looks at energy from an emotional perspective – or what we call the “moment before the moment.” Delivering the thrill of anticipation, the emotion, the excitement, the adrenaline rush…where anything is possible.