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Gillette Fusion Power Gamer razor: Gillette Young Guns Challenge


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To rev up the launch of the Gillette Fusion Power Gamer razor, Gillette teamed up with NASCAR, Proximity Canada, BBDO New York and GMR Marketing to create the Gillette Young Guns Challenge. NASCAR fans and video-game enthusiasts alike can immerse themselves in a 3D action-adventure online game found on www.gilletteyoungguns.com
Credits Other credits

Project Management: Amber Richardson, Phelia Wong, Jube Dhingra



Planner: Allison Humphries



Account Management: Cory Smythe, Brent Dunn

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