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Top 6: April 1st 2009
Outdoor

AMI: AMI Sinchuan

Top 6: April 1st 2009
AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions.
This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Shichuan town but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution.The poster appeared at pharmacies and drugstores .
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