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Outdoor
Los Angeles Angels of Anaheim: Dugout
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With the 2009 Major League Baseball season opener just weeks away, Young & Rubicam Brands of Anaheim transformed a busy bus shelter into an authentic Los Angeles Angels of Anaheim dugout to accelerate fan excitement and drive new ticket sales. Baseball bats, peanuts, player hats, and other props immediately immersed people in the Angels' experience; both those within the bus shelter and the thousands of curious motorists who passed by.
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