Cadbury: Dedication

Cadbury are proud sponsors of the under 21 football league. They wanted to show that they understand that footballers aren’t made when their 20 or 21 but rather through many years of dedication and hard work. So, by using sit ups, Publicis QMP, Dublin show the endless training and dedication that this journey entails. We watch as he gets older with each passing sit up. Then we end with our end line, "Because of their dedication, we’re dedicated to them"