 |
Top 6: April 15th 2009
Orange wanted to launch "Orange Time," its new paying entertainment and movies portal via the internet and to prove to surfers that watching a movie on the internet is just as good … read moreas watching one at the cinema.Using the insight that when lights go out in the cinema it's the signal that puts us in the mood, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv created a site that opens only if you switch off the lights in the room. Physically. Literally.The secret was the combination of the computer webcam and a unique technology that analyzes the variations in the light's intensity. Once surfers activated the site, clicking on the trailers redirected them to the full-length screening page on the Orange portal.In one month, Orange became the #1 VOD portal in the country.During the campaign there was a 50% increase in visits to the site.
read less...Supervisor: Amichay Kattan
Account Executive: Rona Rozental
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
