Interactive ad: Visa Debit: Pigeon

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To demonstrate that VISA debit cards are highly evolved WhybinTBWATequila, Sydney turned to old technologies and bought them to life online such as carrier pigeons, old TV sets etc. They even ran the 1996 homepage live on the Sydney Morning Herald website for a day. Creatively they wanted a cut-through digital campaign and judging by the results - it worked. No actual pigeons we're harmed during the making of these banners.