Nickelodeon and Kraft: Producer

A two part campaign sponsored by Kraft, promoting a healthy lifestyle amongst kids through physical activity and healthy choices (with a focus on staying hydrated) .Rather than going the usual PSA route and telling kids what they SHOULD do, we felt the best way to speak to our audience was to SHOW them both the "guts" and the "glory" of sports.This is Part 1 of the campaign from Nickelodeon, New York.