Bay Audio: Mouse

Bay Audio is a New Zealand company who make hearing aids and want to expand into the Australian market. The brief for GPYR Brisbane was to talk to a younger target audience as well as establishing the brand. Our approach was to shift the perception of the product from being something for the old, to instead making it about being a true audiophile and having precision hearing.The work is a simple product demonstration of the sound quality you can experience with a Bay Audio listening device, making the smallest sounds discernable. It also showcases their unique design.