Sony Ericsson: Toilet

Iris,Sydney bring the superior sound of the Sony Ericsson W980 to life.
The sound quality of the W980 is so good it feels like you’re with the band. In shopping centres, city centre toilets and bus stops across Sydney we planted interactive ads asking people to ‘Press Play’. Once they pressed the ad, The Ripping Dillans would appear and rock out for 10 seconds, then disappear leaving them stunned and bemused. Experiential, interactive outdoor, a drive to web, and a competition all wrapped up in 3 x 60 sec spots. It’s an ad for the ad-cynical generation and it drove thousands of people to the website in the first 2 weeks alone.