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Interactive
Volvo 2010 XC60: 2010XC60
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Luxury car brand Volvo is pushing the boundaries of the digital space to promote its new 2010 XC60 crossover model by utilizing social media and streaming Web content in new ways. An integrated digital campaign developed in partnership with Havas'Euro RSCG New York and Media Contacts, features first-time marketing initiatives that use YouTube, DoubleClick Rich Media and Twitter to raise the profile of the brand.
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