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IPA: IPA other
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The IPA Effectiveness awards are well known by big agencies, who spend months preparing results and writing entry papers for the chance of winning the most rigorous award in the UK. In 2009 the IPA reinvented itself, launching a new version of the award for campaigns with a total spend of 2.5 million and under. The Touch DDB London brief was to get digital, integrated and experiential agencies to enter these awards 'the holy grail'of awards) in an economy that had seen agency award budgets cut by a third.
Project name: IPA Related |
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