TV ad: Enfants-soldats.com: Child Soldiers

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Top 6: April 29th 2009

Everyday, for millions of children, killing people via video games is a fun thing to do… Here JWT Paris tried to heighten people’s awareness on a too little known fact that, in the real world, thousands of children live their childhood killing and dying for real. By adopting an extremely realistic “shoot them up” gaming graphic and therefore putting the confusion into the mind of the viewer until the end reveal, JWT wanted to emphasize the fact that, unlike their beloved children, killing people and putting their life at risk for some children is not a game but a real daily routine.