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Top 6: April 29th 2009
Outdoor

Smart: Indoor Drive-in

Top 6: April 29th 2009
How do you communicate to people that the Smart car is roomier inside than most people think? Ply them with popcorn and get them to spend one and a half hours inside one while watching a movie. Supermarkart created the urban indoor drive-in experience in the middle of town with it creating a huge amount of press and selling out all sessions.
Credits Other credits

Client: Sarah Cichy, Thomas Williamson

Partners: No Vacancy Gallery, Madman Entertainment, Katnook Estate Wines, Grill'd Burgers

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