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The Promise: Party
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Duval Guillaume Brussels has launched a viral campaign to reduce number of ‘no-shows’ at events. Every year, the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”
Creative Commentary ------------------------------------
producer (student filmschool): Rembert Evenepoel |
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