Citroën: Front page

Euro RSCG Amsterdam recreated the front page of the widely spread free Newspaper Spits and made the new Citroën promotion the content. This front page was put in front of the real front page so all consumers, at least for a moment, thought the Citroën promotion was actually real news. Especially since the promotion itself was named similar to the Economic Stimulus promotion by the government, which was big news a few days before.