Australian Childhood Foundation: Invisible

A street campaign out of JWT Melbourne for their client Australian Childhood Foundation demonstrating that child neglect is a form of abuse. In high traffic traffic areas around the city, billposters were pasted over mannequins dressed as children so that only the legs and shoes were visible. A headline read; Neglected children are made to feel invisible. When the inevitable happened and the mannequin was ripped out, a second message was revealed; "Thank you for seeing me."