Gazeta Mercantil (Newspaper): Rope Pulling: Mortgage

This spot from JWT Sao Paulo shows the mortgage crisis, also known as subprime crisis. The financial universe is represented by several planets, which are the different factors that influence the ups and downs of the market, having a true rope pull competition against themselves. The signature 'It's not easy to understand the financial universe' emphasizes the market's complexity and how important reading Gazeta Mercantil is to understand it.