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French's Mustard (Reckitt-Benckiser): Game


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French's Mustard, the 100-plus year old iconic brand has launched a new ad campaign through Euro RSCG New York., to promote real value and high quality, great tasting products during the summer BBQ season. The advertising and marketing campaign launches with a new TV spot, "Its Here," which depicts swirls of the bright yellow mustard on food, faces and more - to reinforce the emotional connection between French’s mustard and consumHappy Starers. The messaging and visuals depict the brand’s association with the good times among family and friends that French’s is famous for.
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Account Director: Cheryl Ryan

Brand Manager: Miguel Gonzalez

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