Hp: Torn poster

The Ambience Publicis, Mumbai client wanted to build awareness about its data recovery services.
In India, posters are often ripped off the wall randomly. We used this practice smartly to demonstrate that HP could recover data from even severely_damaged disks. Ten-fifteen copies of a poster were stuck exactly on top of each other on walls across the city. Whenever some one tried to tear a piece of the poster off, the message would still appear intact, because the underlying poster would always complete the message.