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Outdoor
Party Hard Drivers: Moving Coaster
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After a series of fatal drunken driving accidents and the subsequent police crackdown in Mumbai, Party Hard Drivers came into being. They offer drivers-on-hire for those who want to be driven back home safely in their own cars. Specially designed magnetized liquor glasses and coasters were distributed at bars across the city. When the customer tried to place the glass on the coaster, it moved away, highlighting the fact that alcohol affects one’s judgement. The Party Hard Driver phone number on the coaster was brought to the customer’s attention at the right time.
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