Cadbury Canada: The Bicycle Factory

The Bicycle Factory is a promotion for Cadbury from the Hive Toronto where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative.