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Petit Bateau: EddieThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The campaign from BETC Euro RSCG, Paris features pairs of portraits of people of very different ages, both unknowns and well-known faces, giving each person’s age in months at the top of the visual. This affirms the multigenerational dimension of the brand whilst the new signature “For Always” further connects the brand to each individual.
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