ACAT: cinema

Torturing people is far from an obsolete practice: more than 60 years after the international community of states approved the Universal Declaration of Human Rights, at least 81 countries still torture and 60 states continue to adhere to the death penalty.The international human rights group ACAT wants to do something about this. The Swiss advertising agency Advico Young & Rubicam overcame this difficulty by incorporating the issue into the everyday concerns of young people today. Normal public transportation passengers and moviegoers were turned into torture victims: a sticker was applied behind the seats of trams and cinemas so that it appeared as if the person sitting in front of you was handcuffed to the seat.