Southern Belles: Southern Belles

FOR IMMEDIATE RELEASE

SOAPNET’S SOUTHERN BELLES
ARSONAL and SOAPnet team up to create key art for Southern Belles


Los Angeles, California (May 20, 2009) – ARSONAL is excited to release the key art for Southern Belles. This is the first project that ARSONAL and SOAPnet have teamed up on and both are thrilled with the final result.

Southern Belles is a new SOAPnet original series that focuses on the lives of five modern, Southern woman. ARSONAL was asked to create a campaign that was relatable and inspirational. While coming up with concepts, ARSONAL also needed to be mindful that the setting, Louisville, Kentucky, was a crucial part of the show and the key art needed to reflect that.

The Belles were shot by world-renowned photographer Andrew McPherson, in Los Angeles, CA.

Tune in for the premiere on May 21st at 10:00 PM ET/PT


Click here for more information:
http://www.arsonalLA.com
http://soapnet.go.com/soapnet/show/path-showname_southernbelleslouisville












About ARSONAL
Ideas executed. Simply stated, this is ARSONAL’s philosophy; an idea does not live without proper execution and there is no execution without an idea. Advertising and design is our passion and we take pride in doing it with the highest level of service and creativity. We aim to think smarter, build better and outwork our competition. Bottom line, we love what we do and we do it well.

For more information please contact Maggie Davis at (310) 815.8824 ext.132 or Maggie@arsonalLA.com