4th and Long: 4th and Long

FOR IMMEDIATE RELEASE

SPIKE TV’S 4TH AND LONG
ARSONAL and Spike team up to create key art for 4th AND LONG

Los Angeles, California (May 21, 2009) –ARSONAL is excited to announce the completion of the key art for 4th AND LONG. This show revolves around Michael Irvin’s quest to give a football hopeful a chance at making the Dallas Cowboys roster. The show was shot at the Cotton Bowl in Dallas and includes twelve football amateurs who must endure rigorous competition overseen by Irvin.

Irvin, a hall of famer and key element to the show, had to be prominently portrayed in the key art. ARSONAL used a low angle shot of Irvin with a large football right in the center of the poster to give it a heroic sensation. This show is going to change the life of the competitors and ARSONAL needed to come up with a campaign that conveyed the confidence needed to take on that challenge.

Tune in for the premiere on Monday, May 18th at 10P/9C


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About ARSONAL
Ideas executed. Simply stated, this is ARSONAL’s philosophy; an idea does not live without proper execution and there is no execution without an idea. Advertising and design is our passion and we take pride in doing it with the highest level of service and creativity. We aim to think smarter, build better and outwork our competition. Bottom line, we love what we do and we do it well.

For more information please contact Maggie Davis at (310) 815.8824 ext.132 or Maggie@arsonalLA.com