Vodafone: What are you waiting for?

Vodafone Australia, via agency Clemenger BBDO, Sydney, has launched a new brand campaign entitled 'What Are You Waiting For?', bringing new meaning and a local context to Vodafone's global brand proposition 'Make the Most of Now'. Building on Vodafone's 'Split and Fold' campaigns from 2008, the 'What Are You Waiting For?' campaign is designed to provide answers to Australian's 'one day' dreams.