Witwatersrand University (WITS): Wits Pack Attack

The Challenge: Convince high school students to study for a degree at The University of the Witwatersrand (WITS).The Thinking: Most school leavers intend studying after high school. However, they often don’t. Firstly, because they’re not sure what they want to do. Secondly, because they lose ambition. The truth is, those with degrees can open doors others can’t.The Solution: We created different types of games: downloadable ones and online games, which we placed on various Friv gaming websites where high school students can play for free. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.Created by Saatchi & Saatchi Johannesburg.