Print ad: Levi's: Levi's Kids

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The ad was to promote Levi's new season of kids clothing. The objective was to communicate the superiority of the products as long lasting, hardy clothes for children. As kids love pretending to be heroes when they play, BBH Asia Pac, Singapore used familiar imagery from childhood tales and rhymes to engage parents by taking cheeky poke at play behavior commonly seen in children,a s well as to engage children with a twist on stories they can identify with.