Interactive ad: Grey Amsterdam: THE SMALLEST WEBSITE

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Grey Amsterdam helps clients beat the financial downturn with the launch of its new Grey Lite service.Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.The Grey Lite service offers 'small jobs, small prices' to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website (www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.