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Interactive
Saatchi & Saatchi Canada: Purpose
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'Purpose' is the theme of Saatchi Canada’s website, created to share our beliefs and what we do for our clients based on those beliefs. As we work with our clients, we encourage them to define their purpose and tell their own story so that others want to embrace that story and share it too. The visual approach was to create a fable through an animated short film that launches the site. The end of the film takes you to the homepage that is the animated main street in the village of Purpose, which encourages you to explore what Saatchi Canada is all about.
Animation: Alchemy, Animation Producer: Stefani Kouverianos/Alchemy, Animator: Bob Zagorskis/Alchemy |
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