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Pat the Baker: WildeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Pat the Baker, Ireland's favourite bread, has launched via bloom, Dublin a new loaf especially made for toasting. Our target audience was Dublin commuters. The solution was to create portraits of famous Irish people using toast, for example the writers, Samuel Beckett, William Butler Yeats and Oscar Wilde.
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