BETC Euro RSCG has revived the evian babies. Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and … read morewhich, 11 years later, still tops the charts as one of the public’s favourite adverts. 11 years later they have not grown or got older but are still bursting with an infectious energy and love of life. This new campaign employs media on a larger scale. This new campaign is to be rolled out across the globe in a truly integrated fashion: on TV and in print, through promotion and on the internet with an on-line feature to create a buzz in the pre-launch phase.
“This campaign is an incredibly enthusiastic modern day musical comedy, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey. It makes use of a number of extremely varied aids: the music, the event, the film, the internet and the design. It thus reinforces the position of the evian brand as a great contemporary worldwide brand. Just listen to the word “Evian”. In the rise and fall of its intonation we clearly hear “Live Young”, says Rémi Babinet, the founder of BETC Euro RSCG and Global Creative Director of the Euro RSCG network.
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