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Movistar: Angelina
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The particularity of this campaign is that it involves real participation of some creatives, General Manager and the Executive Producer from the agency, representing themselves and trying to sell their client an extravagant and onerous commercial for this campaign, with Angelina Jolie included. The funny thing is that the client loves it and apparently money or resources are not an issue: the only thing preventing the realization of this commercial is the star, as she is not available.Nevertheless, in the process of narrating the failed super spot, we end up communicating precisely the message, including the logistics of the Super Days to the fullest. It's all about a message so powerful by itself, that resists and even exceeds the no-realization of an extravagant super spot to announce it. sustains Flavio Pantigoso, Young & Rubicam Lima's Creative Director.
Assistant Director: Piero Varda Related |
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