Marston's Pedigree: Ashes Campaign

DLKW London has developed a new campaign for Marston’s Pedigree, centered around the Ashes and Marston’s sponsorship of English cricket. In the spirit of the Ashes, the campaign aims to create banter by humorously pointing out the superior ‘Pedigree’ of the English over their Australian cricket rivals. It also draws on traditional brewing imagery, such as tiled pub walls and decorative mirrors, to highlight the class and heritage of the Marston’s Pedigree brand and of traditional English beer over some of its less refined antipodean alternatives.