Outdoor ad: Birds Eye (Simplot Australia): Discover the Atlantic

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To use EYE's custom-made water-filled advertising units - resembling fish tanks to creatively execute the Birds Eye Fish campaign. Communicating with grocery shoppers in the retail environment.The 'fish tank' was used in conjunction with static eyelites and Landscape Digital displays inside EYE shopping centres.
Birds Eye’s "fish tank" execution is a creative collaboration between EYE, BWM Melbourne and Mitchell and partners (Melbourne) for Simplot Australia.