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Samsung: Impatience is a Virtue
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Built around the notion that ‘Impatience is a Virtue’, the new campaign from Samsung JET looks to celebrate impatience; showcasing how speed and impatience deliver the high-energy, aspirational lifestyle that the product enables. The commercial opens with people ‘waiting their lives away’ before changing pace and cutting to a group of people ‘living for the moment’, whilst the voiceover pronounces the virtues of ‘impatience’.
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