TV ad: MTV EXIT Foundation/The Killers: Goodnight, travel well

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Top 6: July 29th 2009

MTV EXIT (End Exploitation and Trafficking) and Sydney agency Colman Rasic Carrasco (CRC) have partnered with UNICEF and USAID to produce a music video for US rock band, The Killers, which dramatically highlights the dangers and impact of trafficking for sexual exploitation. The video for track 'Goodnight, Travel Well' from the new Killers album 'Day & Age' was filmed by top Hollywood director, David Slade (30 Days of Night, Hard Candy), and premiered globally last night across all of MTV's properties on-air and on-line.
The Killers commented, "We are deeply shocked and appalled that women and children are forced into such exploitative situations. We hope that through MTV's efforts and this powerful video that millions of people across the world learn about this tragic form of modern-day slavery".
"It is a confronting topic and people can too easily tune-out to awareness messages about the issue," said Rebecca Carrasco. Dejan Rasic adds, "That's why the tie-up with The Killers and MTV works in creating a medium that will grab people's attention."